Mapping Case Study: From Talent Mapping to R&D Leadership in Phytopharmacy

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An international pharmaceutical manufacturer specialising in phytopharmacy (plant-based therapeutics) asked GenSearch to identify external scientific leadership to accelerate OTC product innovation and tighten alignment between R&D and commercial.  We delivered a pan-European and US talent mapping programme, progressed to a targeted executive search, and secured a successful appointment to lead R&D.

Client Snapshot: Inside a Phytopharmacy-Focused OTC Manufacturer

Sector: Consumer health/OTC with plant-based therapeutics expertise
Footprint: Growth ambitions in selected international markets
Mission: Innovate evidence-backed OTC products that resonate with consumers and retailers
Objective: Appoint an R&D leader who can connect scientific rigour with commercial traction

The Challenge: Limited Talent Pool, High Bar for Impact

  • Find external expertise to energise OTC product innovation
  • Appoint a scientific leader able to bridge R&D with commercial priorities
  • Navigate a constrained, cross-sector talent pool (OTC, cosmetics, pharma)
  • Find a charismatic leader

 

Our Approach: Insight-Led Mapping to Targeted Executive Search

1. Discovery & Role Definition with the CEO and HR

Clarified success criteria, leadership behaviours, decision makers, and time-to-milestone expectations for the new R&D head.

2. Pan-Regional Talent Mapping (Europe & US)

Mapped priority organisations and functional structures across OTC, phytopharmacy, cosmetics, and pharma to validate feasibility and widen the scope.

3. Deep Market Analysis & Benchmarking

Assessed competitor set-ups, reporting lines, compensation, mobility, and location constraints to sharpen the brief and candidate messaging.

4. Transparent, Structured Process

Real-time updates and selection stages kept stakeholders aligned and enabled mid-course refinement based on live market feedback.

Implementation Highlights: How the Search Delivered

  • Built a targetorganisation list using market and competitive insights
  • Identified key talent across OTC, cosmetics, and pharma sectors
  • Presented research findings and talent landscape within 3 weeks
  • Recommended progression to executive search
  • Collaborated closely with the CEO and HR throughout the process 

 

Results: A Leader Who Elevates R&D and Commercial Impact

  • Shortlist quality: Diverse, high-calibre profiles from adjacent sectors
  • Successful appointment: Innovative leader now heading R&D
  • Business impact: Improved collaboration and speed from R&D to market
  • Trust earned: Client re-engaged GenSearch on a subsequent critical mandate 

 

GenSearch Insights: Lessons from R&D Leadership Hires

“By widening the talent universe and staying transparent throughout, we moved from mapping to a decisive R&D appointment in weeks”

Outcome

  • Appointment delivered with clear timetoshortlist and timetooffer milestones
  • Client returned to GenSearch for another business-critical mission
  • Board member recommended GenSearch to a new client 

 

Frequently Asked Questions: Talent Mapping & R&D Executive Search

Which roles were targeted?

VP/Head of R&D, R&D Director, Head of Formulation, Head of Clinical/Evidence, and adjacent innovation leaders across consumer health.

How quickly did you produce first results?

An initial market map and shortlist in 3 weeks, enabling a rapid move to full search.

Which geographies were covered?

Priority markets across Western Europe, the Nordics, and the United States.

Thinking About a Similar Hire? Partner with GenSearch

If you’re planning an R&D leadership appointment in OTC, phytopharmacy, or consumer health, we can help. Let’s talk. Contact GenSearch.

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