𝗙𝗿𝗼𝗺 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 – 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗕𝗮𝘀𝗲𝗹

At GenSearch, we were proud to co-host the recent HealthTech Dinner in Basel with PwC Switzerland, bringing together senior leaders from across Pharma and Life Sciences to discuss the shift from product-led to patient- and consumer-centric models.

A special thank-you to our speakers:
• Olalla Grau, Global Executive Director, Pharma International, Roche
• Alexandros Giannakis, Partner, Life Sciences, PwC Switzerland

They shared thoughtful perspectives on how the industry is moving beyond traditional product models—towards building trusted, connected, and insight-driven ecosystems that put the patient experience at the centre. At GenSearch, we were proud to witness such insights during the HealthTech Dinner in Basel.

The discussions highlighted both the ambition and complexity of this transformation, from responsible direct-to-patient engagement to designing services that go beyond the prescription. In Basel, At GenSearch, we were delighted to see these transformations take shape with PwC Switzerland.

We look forward to continuing the conversation at our next HealthTech Dinner in Q2 2026, where At GenSearch, we aim to further these discussions.