𝗙𝗿𝗼𝗺 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 – 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗕𝗮𝘀𝗲𝗹

by Alix

At GenSearch, we were proud to co-host the recent HealthTech Dinner in Basel alongside PwC Switzerland. This invitation-only event brought together senior leaders from across the pharma, biotech, and life sciences sectors. The aim was to explore how the industry is transitioning from product-led models to patient- and consumer-centric ecosystems.

𝗙𝗿𝗼𝗺 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 – 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗕𝗮𝘀𝗲𝗹 At GenSearch, we were proud to co-host the recent HealthTech Dinner in Basel with PwC Switzerland, bringing together senior leaders from across Pharma and Life Sciences to discuss the shift from product-led to patient- and consumer-centric models.

A special thank-you to our speakers:
• Olalla Grau, Global Executive Director, Pharma International, Roche
• Alexandros Giannakis, Partner, Life Sciences, PwC Switzerland

From Product to Patient: A Transformative Shift

Our speakers, Olalla Grau (Global Executive Director, Pharma International at Roche) and Alexandros Giannakis (Partner, Life Sciences at PwC Switzerland), led the evening with compelling insights. They focused on the challenges and opportunities ahead. Both emphasized the need for healthcare ecosystems that are not only digitally connected but also built around trust. Data transparency and personalised engagement are crucial.

The conversations highlighted a common theme: the traditional product-centric model is no longer sufficient. Instead, there is a growing need to design end-to-end solutions that place the patient experience at the centre — from diagnosis through treatment and beyond.

 

Designing Connected, Insight-Driven Ecosystems

Attendees discussed how HealthTech is enabling this shift by bridging gaps between clinical care, digital services, and real-world patient needs. Topics included:

  • Direct-to-patient engagement strategies
  • Data-driven service models beyond the prescription
  • New collaborative frameworks between tech, pharma, and care providers
  • Regulatory and operational challenges in scaling digital healthcare initiatives

These discussions underscored both the ambition and complexity of building scalable, compliant, and meaningful HealthTech solutions.

Looking Ahead: HealthTech Dinner Q2 2026

We are excited to continue this important conversation. Our next HealthTech Leadership Dinner is scheduled for Q2 2026, where we aim to deepen the dialogue around sustainable transformation in life sciences, with a continued focus on patient-centric care models, digital innovation, and collaborative partnerships.

At GenSearch, we remain committed to fostering these industry conversations and helping organisations find the leaders who can drive this transformation forward.