The Startups Guide to Prototyping: The Consumer is Always Right

The Team will be attending  – The Startups Guide to Prototyping: The Consumer is Always Right

johnson&johnson innovation
Johnson & Johnson Innovation, JLABS

One of the essential early steps in the startup process is creating a prototype. With consumer devices, prototyping serves to provide specifications for a real, working product rather than a theoretical one. Developing a prototype gives the inventor the opportunity to tap into their creative side, but sometimes one of the most important features – ease-of-use – is overlooked. Many have argued that the success of Apple can be attributed to their aggressive focus on the end user, likely with the help of intense prototyping. Their products have been advertised as intuitive and easy to understand which is key in today’s competitive market. On 20th March Johnson & Johnson Innovation, JLABS (JLABS) and the Johnson & Johnson Open Innovation network (J&JOIN) will host a discussion on the importance of product development starting with the prototyping phase.

During the lively panel session, we will cover 4 main topics:

The look and feel aesthetics
The different senses that play a role
The design and ease-of-use
How customers perceive the product

15.00 | Registration Opens
15.30 | Panel Discussion
16.45 | Networking
18.00 | Programme Closes

Jean-Patrice Anciaux | Investment Director, F3A & BPI France read bio»
Justine Dubourg | Development Manager, The Place
Veronika Oudova | Co-founder & CEO, S-Biomedic
[moderator] Heather Roxborough | Senior Director New Ventures & Transactions, Consumer, Johnson & Johnson Innovation
Servane Ulmer | Manager, Global FemCare Need State, Regional CXC & Regional Consumer Science, Johnson & Johnson Consumer

When: Tuesday, 20 March 2018 from 15:00 to 18:00 (CET)
Where: Issy-les-Moulineaux, France